Thursday, June 13, 2024

Vine Media



By Robert J. Tamasy


我會想到這個問題,是讀到行銷部落客--賽特•高定(Set Godin)的一篇貼文。在文章中他提到在美國的一個大城市中有一家擁有超過1,000間客房的大飯店。我想我知道他說的是哪一家飯店,因為我有幾次住過他所形容的那間飯店。我們可能會想,一家擁有超過1,000間客房的奢華、美麗飯店能有什麼不好之處?








勞勃.泰默西是領袖資產協會的傳播部副部長,這是一個總部在美國喬治亞州亞特蘭大的非營利組織。他寫過一本書「最佳狀態的商業:箴言給今日職場的歷久彌新智慧」(Business At Its Best: Timeless Wisdom from Proverbs for Today”s Workplace);他也與David A. Stoddard合著一本書「導師之心」(The Heart of Mentoring)


當你聽到「愈大愈好」這句話時,你的第一個反應是甚麼? 你是否能想到一些,規模變大不僅讓公司獲取更高的利潤,而且使公司整體更好的例子? 一個企業主、或公司領導團隊如何讓公司不斷成長,同時又能分辨在哪一個時刻,繼續成長可能變成一項負債? 可能你不是企業主,甚至也不是高級主管,不必擔負公司成長的責任。然而,我們都必須思考成長的議題,因為它會影響我們的生活和工作:我應該或我可以再承擔多少工作?如果我的成長將犧牲與家人在一起或個人興趣的時間和精力,那麼我還該為升遷努力嗎?當我們考慮個人和工作上的成長機會(或試探)時,還可以問自己那些其他的問題?



By Robert J. Tamasy

When a business gets started, the hope is that it will attract customers or clients. But once that”s assured, the question becomes, “How can we grow?” followed by, “How much should we grow?” While answers to both questions vary by company, growth is rarely regarded as a bad thing. The bigger the better, right? More profits. Greater impact. Bigger brand. Sometimes, however, it might be wise to ask a different question: “How big is too big?”

This came to mind after reading a post by marketing blogger Seth Godin. In it he cited a huge hotel in a large U.S.A. city that has more than 1,000 rooms. I have a good idea of which one he was referring to, since I have been to one much like he described on a few occasions. We might be tempted to wonder, what could be bad about a lavish, ornate hotel with more than 1,000 rooms?

As Godin pointed out, the hotel check-in line was always long, requiring a lengthy wait for guests arriving or preparing to depart. The fully equipped fitness center was usually filled, as early as 5 a.m., meaning the likelihood of getting a rigorous workout that fits into one”s schedule is far from certain. And as for personal service, there is virtually no possibility of any hotel staff member knowing, much less greeting, a guest by name or even recognizing their face.

Establishments like that become big because they generate money. Shareholders are happy. Their financial resources allow them to offer amenities smaller establishments could only dream about. But as Godin asked, is being bigger most important, or is striving to become better, regardless of size, the key?

I sometimes shop at the so-called “big-box stores,” where they can buy large quantities of products and offer them more cheaply than competitors. That has some appeal. But invariably, these stores are not known for customer service. Sometimes finding an employee to ask for help seems impossible. So for me as the consumer, bigger definitely is not always better.

That is not to say growth, and becoming bigger, is universally bad. But it should be pursued with caution, and with a clearly thought-out plan on how to avoid letting “bigness” undermine the fundamental values that helped the business become established and prosperous from the start. Here are principles from the Bible, some of them very familiar, that might be helpful to consider:

Service should always remain paramount. The best companies are known for excellent service, as well as products. When people are served well, they become repeat customers. “Just as the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many” (Matthew 20:28).

Commitment to meet or even exceed expectations. In business we always hope for a profitable day, but sometimes committing to doing the best for the customer is the greatest reward, with the highest return rate. “…'It is more blessed to give than to receive'” (Acts 20:35).

Focus on the mission. We can entertain great dreams of growth, but at what point will growth make it difficult to remain true to the corporate mission and values? “A discerning man keeps wisdom in view, but a fool”s eyes wander to the ends of the earth” (Proverbs 17:24).

© 2016. Robert J. Tamasy is vice president of communications for Leaders Legacy, Inc., a non-profit based in Atlanta, Georgia, U.S.A. Bob has written Business At Its Best: Timeless Wisdom from Proverbs for Today”s Workplace; Tufting Legacies; and coauthored with David A. Stoddard, The Heart of Mentoring.

Reflection/Discussion Questions

What is your first reaction when you hear the statement, “Bigger is better”? Can you think of examples when being bigger did result in making for a better company, not just one that reaps higher profits? Explain your answer. How can a business owner, or corporate leadership team, go about evaluating how to grow, as well as being able to discern at what point continued growth could become a liability? Maybe you are not a business owner, or even a top executive that must wrestle with corporate growth issues. However, we all must consider growth issues as they affect us personally and professionally: How much more work should I or can I take on? Should I strive for that promotion, even if it might require sacrificing time and energy I can now devote to family or personal interests? What other questions are worth asking ourselves as we ponder opportunities – or temptations – for personal and professional growth?

NOTE: If you have a Bible and would like to read more about this subject, consider the following passages: Proverbs 11:14, 18:15, 20:5; Matthew 4:42-44, 6:19-21,33, 19:19; Galatians 5:13-14